Showing posts with label Fall ad campaigns. Show all posts
Showing posts with label Fall ad campaigns. Show all posts

Sunday, August 28, 2011

Goodbye, Summer, It's Been Nice

The past couple of weeks have felt like Autumn. The weather's been cooler, rainier, windier, and less humid--and that was even before the hurricane. This weekend, however (although it wasn't particularly cold), chilled me to the bone. That's because, while the main story this weekend was undoubtedly Hurricane Irene, the unspoken story was Summer's End. It's eight o'clock and pitch black out there. And that bums me out.

I've always been ambivalent about the end of summer. Summer is absolutely, without a doubt, my favorite season. Except for the bugs, I love everything about summer--even the humidity. You will never hear me complaining about the weather on a 105-degree day. Yet all good things must come to an end. Back when I was a kid, Autumn meant finally seeing my friends again, new school clothes, and getting back into a routine. I've always liked a certain amount of structure in my life--and I'm also about 50% nerd and loved school--so rather than be sad about saying good-bye to summer, I would happily welcome Autumn's imminent arrival.

That changed when I graduated from college and got a job, because the end of summer no longer represented an exciting transition. Fall's arrival just meant doing the same job day in and day out but with less exposure to sunlight, crappier weather, and no one willing to pay for a new fall wardrobe. That was the only period of my life when I'd get majorly depressed at summer's end. Every August 15th, I'd start stressing out: I hadn't been to the beach enough, or taken enough trips, or visited all the outdoor bars and restaurants I'd wanted to try, or perfected my tan, or, or, or....

But now that I have kids who go back to school each Autumn, my feelings about summer's end have changed once again. Once again I'm not completely unhappy to be saying hello to fall. Sure, I will miss the hot-n-hazy-n-lazy days, wearing flip-flops, relaxing by the pool, trips to the beach, sweet-n-juicy peaches, and having nowhere special to be. But yet the idea of having a few precious hours to myself during the week is utterly intoxicating. My son will be in Kindergarten and my daughter will be in preschool three mornings a week. That only comes to about eight hours of Me Time, but that will surely feel like a lot after the ZERO hours I've had this summer. I'm not complaining--I chose not to sign both my kids up for camp and I don't regret it--but it's been exhausting.

And it's not just me who needs Autumn to arrive. The kids are starting to get at each other's throats. They  are normally about as lovey-dovey as a brother and sister can be, but I've noticed more pushing and "Get away from me!"'s lately. They need space.

Sure, this week is going to be gorgeous--warm and sunny, no rain in sight--but that doesn't change anything. Fall is right around the corner...all the more reason to relish and savor this last week of freedom and unstructured days. I plan on enjoying it.

Tuesday, August 31, 2010

Acid Flashback

Fashion is a strange thing, and over the years some bizarre--and terrible--styles have been popular, from harem pants to leg warmers. Sometimes the reason why a horrible style catches on is obvious--with leg warmers in the early 1980s, surely the movie Fame was to blame?--and you can only hope its popularity fades quickly. But other times an offensive fashion trend seems to arrive for no reason and then sticks around for way too long, and when it's finally out you're all, Whew, glad that's over, that was some FUGLY stuff! You know, like bubble skirts. But the worst fashion occurrence is when a horrible, unflattering trend that you had to suffer through once already, comes BACK IN STYLE, making you momentarily wish you lived in Afghanistan where all you'd ever see are burkas.

What I'm talking about, people, is ACID-WASH JEANS. These were slutty the first time around, and not good-slutty like platform heels, but bad-slutty like I'm-sixteen-and-a-Warrant-groupie.

Yours for just $39 at Macys.com!
I first noticed the acid-wash comeback last spring--a little bit in stores but mostly in paparazzi photos of various young startlets wearing horrendous splotchy, ripped, tight jeans. Lindsey Lohan, Kim Kardashian, Fergie--classy gals like that. I ignored it, sure the utter heinousness of it all would render it just a blip on the fashion meter. But now the Fall ad campaigns are out, and acid-wash is everywhere. The ads I've seen seem to be positioning them as edgy and grungy. One Old Navy ad has models wearing skinny acid-wash jeans with long, belted plaid shirts. It's mid-80s Valley Girl meets early 90s Seattle Grunge Chick. My brain wanted to explode after seeing that one.

Most fashion trends come back in style at some point--there was even a scary fluorescent resurgence a couple of years ago--and all you can hope for is that the awful ones are short-lived. So far, I haven't seen any of the teens in my town wearing acid-wash. Maybe they're smarter than that. If not, I have some photos of myself circa 1987 that should scare them straight.