Absolut Crap

While at the liquor store earlier today (replenishing supplies), I saw something Absolut-ly heinous and offensive:

Yes, you are correct: the limited edition Absolut Brooklyn. This offends me on quite a few levels, actually. The first level is the ridiculousness of the vodka's flavor: red apple and ginger. I kinda get the ginger part but my feeling on apple is that, unless you are under the age of ten, you should not be drinking apple-flavored beverages. The very thought of lifting a glass to my lips and getting a strong whiff of red delicious makes me want to barf.

Not that this new flavor combination should surprise me. Gross vodkas have been around for decades, though the first couple Absolut variations--Citron and Kurant--were relatively grown-up, at least. Now however, other wacky flavors are available: Berri Acai (does anyone actually know what acai tastes like?), Wild Tea (are there really people out there who wish their hard liquor tasted more like tea?), and the super-sweet and cloying sounding Absolut Mango.

The second level of offensiveness is, of course, the name.

I have nothing against the regular, old Brooklyn (a sometimes gritty/sometimes lovely place); it's even my second favorite borough. My problem is with the "new" Brooklyn: the one with all the greasy, bearded hipsters, trendy bistros, and just-completed, over-priced condos.

As someone who lived for over a decade in downtown Manhattan back when it was the center of the rock-n-roll universe, I resent Brooklyn for stealing that title from the city I love. Because, despite what it desperately wants to believe, Brooklyn will never be as cool as Manhattan. TRUST ME (because I've been to Brooklyn).

Sure, it's got some cool and funky parts, but they are tiny, hip pockets nestled within a sprawling, usually-dirty, often-dangerous, 99-cent-store borough. Brooklyn as a whole will never have Manhattan's energy. You know how the second you enter the city, its energy zips through you like electricity coursing through your veins? Doesn't happen in Brooklyn.

And the third level of offensiveness is to whom the vodka is marketed. It's certainly not meant to appeal to the bedraggled Brooklyn hipsters (and that's just the chicks), because they can't afford $18 cocktails. And surely Manhattan folks aren't clamoring for hooch named after the borough that stole their precious borough's thunder, right?

Which pretty much leaves Jersey...and/or other areas of the country aspiring to hipster-dom and trendiness.

And I resent any alcoholic beverage that's marketed to Jersey.